PENGARUH SIKAP, BRAND CONSCIOUSNESS, PERSEPSI NILAI DAN PRIVATE LABEL BRAND IMAGE PADA NIAT KONSUMEN DALAM MEMBELI PRODUK PRIVATE LABEL BRAND
Developing the Private Label Brand is a strategy set by retailers to achieve higher profitability. This Private Label Brand is a product brand whose name is taken from the name of the retailer. Hence, researcher wanted to know the influence of attitudes, brand consciousness, perception of value and...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| _version_ | 1797030620938895360 |
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| author | , Sutriani , Ike Janita Dewi, Dr., M.B.A. |
| author_facet | , Sutriani , Ike Janita Dewi, Dr., M.B.A. |
| author_sort | , Sutriani |
| collection | UGM |
| description | Developing the Private Label Brand is a strategy set by retailers to
achieve higher profitability. This Private Label Brand is a product brand whose
name is taken from the name of the retailer. Hence, researcher wanted to know
the influence of attitudes, brand consciousness, perception of value and Private
Label Brand image on consumer intention to buy the Private Label Brand
product.
This study was conducted at three retail stores located in Yogyakarta that
is Carrefour, Superindo, and Giant. Total samples of this study were 450
respondents, consisted from 150 consumers of Carrefour, 150 consumers of
Superindo, and 150 consumers of Giant. The non-probability sampling was used
in this study |
| first_indexed | 2024-03-13T22:08:40Z |
| format | Thesis |
| id | oai:generic.eprints.org:89880 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:08:40Z |
| publishDate | 2011 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:898802014-08-20T02:54:02Z https://repository.ugm.ac.id/89880/ PENGARUH SIKAP, BRAND CONSCIOUSNESS, PERSEPSI NILAI DAN PRIVATE LABEL BRAND IMAGE PADA NIAT KONSUMEN DALAM MEMBELI PRODUK PRIVATE LABEL BRAND , Sutriani , Ike Janita Dewi, Dr., M.B.A. ETD Developing the Private Label Brand is a strategy set by retailers to achieve higher profitability. This Private Label Brand is a product brand whose name is taken from the name of the retailer. Hence, researcher wanted to know the influence of attitudes, brand consciousness, perception of value and Private Label Brand image on consumer intention to buy the Private Label Brand product. This study was conducted at three retail stores located in Yogyakarta that is Carrefour, Superindo, and Giant. Total samples of this study were 450 respondents, consisted from 150 consumers of Carrefour, 150 consumers of Superindo, and 150 consumers of Giant. The non-probability sampling was used in this study [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , Sutriani and , Ike Janita Dewi, Dr., M.B.A. (2011) PENGARUH SIKAP, BRAND CONSCIOUSNESS, PERSEPSI NILAI DAN PRIVATE LABEL BRAND IMAGE PADA NIAT KONSUMEN DALAM MEMBELI PRODUK PRIVATE LABEL BRAND. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51144 |
| spellingShingle | ETD , Sutriani , Ike Janita Dewi, Dr., M.B.A. PENGARUH SIKAP, BRAND CONSCIOUSNESS, PERSEPSI NILAI DAN PRIVATE LABEL BRAND IMAGE PADA NIAT KONSUMEN DALAM MEMBELI PRODUK PRIVATE LABEL BRAND |
| title | PENGARUH SIKAP, BRAND CONSCIOUSNESS, PERSEPSI NILAI DAN PRIVATE LABEL BRAND IMAGE PADA NIAT KONSUMEN DALAM MEMBELI PRODUK PRIVATE LABEL BRAND |
| title_full | PENGARUH SIKAP, BRAND CONSCIOUSNESS, PERSEPSI NILAI DAN PRIVATE LABEL BRAND IMAGE PADA NIAT KONSUMEN DALAM MEMBELI PRODUK PRIVATE LABEL BRAND |
| title_fullStr | PENGARUH SIKAP, BRAND CONSCIOUSNESS, PERSEPSI NILAI DAN PRIVATE LABEL BRAND IMAGE PADA NIAT KONSUMEN DALAM MEMBELI PRODUK PRIVATE LABEL BRAND |
| title_full_unstemmed | PENGARUH SIKAP, BRAND CONSCIOUSNESS, PERSEPSI NILAI DAN PRIVATE LABEL BRAND IMAGE PADA NIAT KONSUMEN DALAM MEMBELI PRODUK PRIVATE LABEL BRAND |
| title_short | PENGARUH SIKAP, BRAND CONSCIOUSNESS, PERSEPSI NILAI DAN PRIVATE LABEL BRAND IMAGE PADA NIAT KONSUMEN DALAM MEMBELI PRODUK PRIVATE LABEL BRAND |
| title_sort | pengaruh sikap brand consciousness persepsi nilai dan private label brand image pada niat konsumen dalam membeli produk private label brand |
| topic | ETD |
| work_keys_str_mv | AT sutriani pengaruhsikapbrandconsciousnesspersepsinilaidanprivatelabelbrandimagepadaniatkonsumendalammembeliprodukprivatelabelbrand AT ikejanitadewidrmba pengaruhsikapbrandconsciousnesspersepsinilaidanprivatelabelbrandimagepadaniatkonsumendalammembeliprodukprivatelabelbrand |