| Summary: | This research have two objectives that are to identify about management
strategy orientation of COWMAD in order to reach COWMAD competitive
strategy and identify about COWMAD competitive strategy based on strategy
typologi of Miles and Snow.
This research is a qualitative descriptive that be directed to evalueta about
company strategy based on strategy management theory perspective. The data
collected from observation and interview. The analysis is directed to explore
strategy have been used and strategy development planning via SWOT analysis
and competitive strategy typologi of Miles and Snow.
As the result can concluded that (1) COWMAD has a strengthness on high
customer trust that has been developed via communication and interraction with
some potencial companies on institutions that related with restaurant service of
COWMAD. The threatness come from other restaurants that prepare variety menu
from beef processing, especially from competitors that geographically have same
targets, that are consumers on Yogyakarta city area. (2) The differentiation
strategy and overall cost leadership can be choosed as alternative competitive
strategy for COWMAD. On this context, management can explore some unique
aspects on product variation.
While, overall cost leadership can be resulted based on synergy from food
and beverage variety that sold on restaurant. (3) The prospektor can be choosed as
strategy typologi that more suitable to explain competitive strategy of COWMAD.
The main indication based on COWMAD orientation to differentiation strategy.
As philosophy, differentiation strategy and prospektor strategy typologi have a
similarity on orientation to become a uniqe company that differ with competitor.
|
|---|