FILM SEBAGAI STRATEGI PEMASARAN TERHADAP CITRA DESTINASI PARIWISATA Studi Kasus: Film Laskar Pelangi di Pulau Belitung
The research was conducted on destination image formation is used as a location for filming. The purpose of this study is to identify the image formed through the film and the marketing of destinations that can affect the developing destinations as a tourist destination. The resulting findings are:...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| Summary: | The research was conducted on destination image formation is used as a
location for filming. The purpose of this study is to identify the image
formed through the film and the marketing of destinations that can affect
the developing destinations as a tourist destination.
The resulting findings are: (1) Movies are very influential on Belitung
island destination image formation, (2) Factor demand destinations as the
location for filming is very high but not yet supported by supply factors
destinations as a tourist destination is influenced by the film (film-induced
tourism).
From the analysis it can be concluded that: (1) Film Laskar Pelangi firmly
establish a positive image of destinations and interesting place to visit
through the image of the beautiful coastal scenery and a strong theme of
the story, (2) Marketing destinations as a tourist destination need to
optimize image that have been formed through the film Laskar Pelangi,
either through marketing programs and destinations beyond the provision
of facilities supporting film tourism activities at the site. |
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