FILM SEBAGAI STRATEGI PEMASARAN TERHADAP CITRA DESTINASI PARIWISATA Studi Kasus: Film Laskar Pelangi di Pulau Belitung
The research was conducted on destination image formation is used as a location for filming. The purpose of this study is to identify the image formed through the film and the marketing of destinations that can affect the developing destinations as a tourist destination. The resulting findings are:...
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[Yogyakarta] : Universitas Gadjah Mada
2011
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