PENGARUH KEPERCAYAAN TERHADAP NIAT MENGGUNAKAN PAYPAL
E-commerce needs electronic payment systems to support borderless transactions. That face to face interaction is absent trust plays important role in every e-commerce transaction. Moreover in electronic payment transactions, customers will face various risks and threat that may cause financial lost....
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| _version_ | 1826043850202808320 |
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| author | , Ilsa Haruti Suryandari, SE. , Prof. Dr. Jogiyanto Hartono, MBA, Ph.D., |
| author_facet | , Ilsa Haruti Suryandari, SE. , Prof. Dr. Jogiyanto Hartono, MBA, Ph.D., |
| author_sort | , Ilsa Haruti Suryandari, SE. |
| collection | UGM |
| description | E-commerce needs electronic payment systems to support borderless
transactions. That face to face interaction is absent trust plays important role in
every e-commerce transaction. Moreover in electronic payment transactions,
customers will face various risks and threat that may cause financial lost.
Therefore, this study explores how trust affects internet user�s intention to use
Paypal. We put perceived value and perceived risk as additional variables. We
also put perceived privacy and perceived security as antecedents of trust. The
data are collected through 161 internet users who are members of Facebook and
Adsense-id.
The results of the statistical analysis provide several conclusions. First,
trust and perceived value positively influence intention to use. Therefore, Paypal
must provide better service in a reasonable fee and they must maintain their
reputation to gain trust from internet users. Second, trust also positively
influences perceived value and negatively influences perceived risk.
Consequently, Paypal must maintain their reputation among users to get their
trust. However, perceived risk does not influence intention to use and perceived
value. This means that internet users tend to ignore risk that may occure during
transaction using Paypal. Third, perceived privacy and perceived security
influence trust. Thus, privacy and security are the most important thing to build
trust among users. Finally, Paypal needs to improve their security systems and
privacy protection program to attract more users. |
| first_indexed | 2024-03-13T22:10:16Z |
| format | Thesis |
| id | oai:generic.eprints.org:90390 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:10:16Z |
| publishDate | 2011 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:903902014-08-20T02:52:02Z https://repository.ugm.ac.id/90390/ PENGARUH KEPERCAYAAN TERHADAP NIAT MENGGUNAKAN PAYPAL , Ilsa Haruti Suryandari, SE. , Prof. Dr. Jogiyanto Hartono, MBA, Ph.D., ETD E-commerce needs electronic payment systems to support borderless transactions. That face to face interaction is absent trust plays important role in every e-commerce transaction. Moreover in electronic payment transactions, customers will face various risks and threat that may cause financial lost. Therefore, this study explores how trust affects internet user�s intention to use Paypal. We put perceived value and perceived risk as additional variables. We also put perceived privacy and perceived security as antecedents of trust. The data are collected through 161 internet users who are members of Facebook and Adsense-id. The results of the statistical analysis provide several conclusions. First, trust and perceived value positively influence intention to use. Therefore, Paypal must provide better service in a reasonable fee and they must maintain their reputation to gain trust from internet users. Second, trust also positively influences perceived value and negatively influences perceived risk. Consequently, Paypal must maintain their reputation among users to get their trust. However, perceived risk does not influence intention to use and perceived value. This means that internet users tend to ignore risk that may occure during transaction using Paypal. Third, perceived privacy and perceived security influence trust. Thus, privacy and security are the most important thing to build trust among users. Finally, Paypal needs to improve their security systems and privacy protection program to attract more users. [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , Ilsa Haruti Suryandari, SE. and , Prof. Dr. Jogiyanto Hartono, MBA, Ph.D., (2011) PENGARUH KEPERCAYAAN TERHADAP NIAT MENGGUNAKAN PAYPAL. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52631 |
| spellingShingle | ETD , Ilsa Haruti Suryandari, SE. , Prof. Dr. Jogiyanto Hartono, MBA, Ph.D., PENGARUH KEPERCAYAAN TERHADAP NIAT MENGGUNAKAN PAYPAL |
| title | PENGARUH KEPERCAYAAN TERHADAP NIAT
MENGGUNAKAN PAYPAL |
| title_full | PENGARUH KEPERCAYAAN TERHADAP NIAT
MENGGUNAKAN PAYPAL |
| title_fullStr | PENGARUH KEPERCAYAAN TERHADAP NIAT
MENGGUNAKAN PAYPAL |
| title_full_unstemmed | PENGARUH KEPERCAYAAN TERHADAP NIAT
MENGGUNAKAN PAYPAL |
| title_short | PENGARUH KEPERCAYAAN TERHADAP NIAT
MENGGUNAKAN PAYPAL |
| title_sort | pengaruh kepercayaan terhadap niat menggunakan paypal |
| topic | ETD |
| work_keys_str_mv | AT ilsaharutisuryandarise pengaruhkepercayaanterhadapniatmenggunakanpaypal AT profdrjogiyantohartonombaphd pengaruhkepercayaanterhadapniatmenggunakanpaypal |