| Summary: | In this research, researcher took tourism service quality and hotel quality in
Danang City as researcher's research subjects. Those two aspects were chosen because
they have a strong relation with tourist satisfaction.
The tourism service quality variable here covers physical evidence (tangible),
reliability, responsiveness, empathy, assurance. While hotel quality variable used are
location, facility, service, employee and tariff. Data gathering method used was
observation, documentation, and interview while researcher used questioner as data
gathering tool. Data analysis method used was validity test, reliability test and multiple
regression analysis.
This research purposes are, to know tourist perception on the tourist service
quality, to understand the tourist perception on the hotel quality, to gain information of
whether service quality and hotel quality variables give a significant influence on the
satisfaction of the tourists who come to Danang city.
The result of the research and data gathering shows that the tourist perception in
service quality is very good 28,53%, good 40,33%, bad 25,07%, and very bad 6,07%.
It also shows that tourist perception ion the hotel quality is very good 31,43%, good
41,21%, bad 16,64% and very bad 10,71% and the correlation coefficient value (R)
shows that the relation between service quality and hotel quality on tourism
satisfaction is very strong (0,923). Therefore, we can conclude that the service quality
and the hotel quality
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