| Summary: | Hospital of Santa Clara Madiun in the face of changing external and internal
environment through the internal organization must be properly and healthy, neatly
arranged in a strategy to achieve its vision and mission so that it can live, grow,
benefit for Madiun people and surrounding communities.
The general objective of this research is to identify an appropriate strategic
planning to anticipate changes that will occur in the external and internal
environment in order to achieve long term goals can be kept alive, growing and
beneficial while for particular purpose is to identify factors that influence internal
and external planning strategic.
This research is a descriptive case study. Acquisition of data is done by
conducting field studies through in-depth interviews with hospital management. Data
is processed using IFAS matrix, EFAS matrix, SWOT matrix, and SFAS matrix.
IFAS analysis indicated weighted score of 4.40 that mean the hospital respond
strongly strategic factors in its internal environment. Weighted score of EFAS was
3.93 revealing that Santa Clara Hospital of Madiun can use opportunity optimally
and can deal with existing threat. Weighted score for SFAS was 4.35 that indicated
that Santa Clara Hospital of Madiun responded the strategic factor above other
similar. SWOT analysis resulted in four alternative strategies: SO strategy, ST
strategy, strategy WO and WT strategy.
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