POLITIK IDENTITAS PEREMPUAN DALAM IKLAN PEMBALUT KOTEX TAHUN 1920-2010
It is commonly known that menstruation which is experienced by women as part of their biological cycle, often used to exclude their position from the dominant discourse in society. When the sanitary pad is found, the inclusion upon women�s position came up as an expectation, exhaled both by the ma...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| _version_ | 1826043908757389312 |
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| author | , Arifah Arum Candra H. , Ratna Noviani, SIP., M.Si |
| author_facet | , Arifah Arum Candra H. , Ratna Noviani, SIP., M.Si |
| author_sort | , Arifah Arum Candra H. |
| collection | UGM |
| description | It is commonly known that menstruation which is experienced by women as part
of their biological cycle, often used to exclude their position from the dominant
discourse in society. When the sanitary pad is found, the inclusion upon women�s
position came up as an expectation, exhaled both by the manufacturers and
advertisers. The process of inclusion was supported by a variety of media
including the advertisements presented by the sanitary napkins product, not least
by Kotex as the world's first manufacture of disposable sanitary napkins.
However, behind the process, there are a series of identities that must be fulfilled
by women as a prerequisite for their participation in the discourse in society.
Hence, behind the process of inclusion, exclusion would appear both on self and
identity of women. Using discourse analysis method of social change from
Norman Fairclough, this study will analyze the politics identity of female,
interdiscoursivity inside, and ideology in the Kotex ads from 1920 to 2010. |
| first_indexed | 2024-03-13T22:11:12Z |
| format | Thesis |
| id | oai:generic.eprints.org:90672 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:11:12Z |
| publishDate | 2011 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:906722014-08-20T02:50:28Z https://repository.ugm.ac.id/90672/ POLITIK IDENTITAS PEREMPUAN DALAM IKLAN PEMBALUT KOTEX TAHUN 1920-2010 , Arifah Arum Candra H. , Ratna Noviani, SIP., M.Si ETD It is commonly known that menstruation which is experienced by women as part of their biological cycle, often used to exclude their position from the dominant discourse in society. When the sanitary pad is found, the inclusion upon women�s position came up as an expectation, exhaled both by the manufacturers and advertisers. The process of inclusion was supported by a variety of media including the advertisements presented by the sanitary napkins product, not least by Kotex as the world's first manufacture of disposable sanitary napkins. However, behind the process, there are a series of identities that must be fulfilled by women as a prerequisite for their participation in the discourse in society. Hence, behind the process of inclusion, exclusion would appear both on self and identity of women. Using discourse analysis method of social change from Norman Fairclough, this study will analyze the politics identity of female, interdiscoursivity inside, and ideology in the Kotex ads from 1920 to 2010. [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , Arifah Arum Candra H. and , Ratna Noviani, SIP., M.Si (2011) POLITIK IDENTITAS PEREMPUAN DALAM IKLAN PEMBALUT KOTEX TAHUN 1920-2010. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53182 |
| spellingShingle | ETD , Arifah Arum Candra H. , Ratna Noviani, SIP., M.Si POLITIK IDENTITAS PEREMPUAN DALAM IKLAN PEMBALUT KOTEX TAHUN 1920-2010 |
| title | POLITIK IDENTITAS PEREMPUAN
DALAM IKLAN PEMBALUT KOTEX TAHUN 1920-2010 |
| title_full | POLITIK IDENTITAS PEREMPUAN
DALAM IKLAN PEMBALUT KOTEX TAHUN 1920-2010 |
| title_fullStr | POLITIK IDENTITAS PEREMPUAN
DALAM IKLAN PEMBALUT KOTEX TAHUN 1920-2010 |
| title_full_unstemmed | POLITIK IDENTITAS PEREMPUAN
DALAM IKLAN PEMBALUT KOTEX TAHUN 1920-2010 |
| title_short | POLITIK IDENTITAS PEREMPUAN
DALAM IKLAN PEMBALUT KOTEX TAHUN 1920-2010 |
| title_sort | politik identitas perempuan dalam iklan pembalut kotex tahun 1920 2010 |
| topic | ETD |
| work_keys_str_mv | AT arifaharumcandrah politikidentitasperempuandalamiklanpembalutkotextahun19202010 AT ratnanovianisipmsi politikidentitasperempuandalamiklanpembalutkotextahun19202010 |