Message Appeal and Presentation Order of Public Service Ads: Experimental Study of Egg Enriched with Omega-3 Promotion
Functional food is known in Indonesia since early 2000s in line with the change in health lifestyle. High market growth does not occur on all functional foods. Some manufacturers have strengthened promotion by including third party reviews on leaflets in the product packaging to gain a better mark...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/91825/1/Proceeding_of_SustaiN_2013_with%20Suci.pdf |