EFEK INFORMASI, SUMBER KOMUNIKASI PEMASARAN DAN LABEL PANGAN DALAM PROSES ADOPSI : STUDI PERILAKU ADOPSI PANGAN FUNGSIONAL
<p>The objective of this research is to identify the effect of advertisement, advertorial, food label and source of information on the adoption process of functional food. This research also aims at measuring the effect of health motivation on the adoption process. The laboratory experiments w...
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| Format: | Article |
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[Yogyakarta] : Lembaga Penelitian dan Pengabdian Kepada Masyaraka
2009
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| Summary: | <p>The objective of this research is to identify the effect of advertisement, advertorial, food label and source of information on the adoption process of functional food. This research also aims at measuring the effect of health motivation on the adoption process. The laboratory experiments were conducted with a 4 X 2 factorial design. The treatment levels in this experiment were company advertisement, public advertisement, company advertorials and public advertorial as well as specific and general food labels. One hundred and ninety-nine research subjects were selected |
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