| Summary: | Background:. A survey conducted by Indonesia Global Youth Tobacco
Survey in 2006 showed that 12.6% of male students and 2.3% of female
students smoked, and 64.22% of adolescents were exposed to smoke at
home. A survey of cigarette exposure found that 92.9% of adolescent
smokers saw cigarette advertising on billboards, 82.86% saw ads in
newspapers, magazines and television, and as much as 10% had items
such as hats with cigarette brand logos. Smoking behavior in adolescents
is influenced by parents, peers and cigarette advertising. Cigarette
advertising, promotion and sponsorship are instrumental in creating a
culture of smoking in adolescents.
Objective: To explore about the adolescent�s perception on cigarette
advertising and adolescent�s smoking behavior in Banda Aceh
Methods: This study used a qualitative research method with an approach
of phenomenology. The subjects were 31 students of junior high schools
in Banda Aceh. The method of collecting data was focus group discussion
and in-depth interviews. The analysis used a content analysis, an
interactive model in the form of data collection, data reduction, data
presentation and conclusion drawing.
Results and Discussion: Adolescents who were active and not active in
organization considered cigarette advertising only as a means for cigarette
industries to promote their products, while for adolescent smokers,
cigarette advertising was a means of information media to find out the
types, new flavors and cigarette prices. Adolescents were exposed by
cigarette advertising when at home, streets and programs held and
sponsored by cigarette industry. Despite rules to ban smoking at school,
smokers comprising students, teachers, and administrative staff were still
found around the ordinary schools due to their weak rules about smoking
whereas in eminent schools the students did not smoke due to the strict
rules at the schools even though the teachers and administrative staff
smoked. When the eminent school students smoked at school or outside
the school, they would be excluded from school. In addition to weak
restrictions in the school, the cause of adolescent smoking behavior was
the influence of friends, parents, and teachers who smoked.
Conclusion: Adolescents who were active and not active in organization
considered cigarette advertising only as a means for cigarette industries to
promote their products, while for adolescent smokers, cigarette advertising
was a means of information media to find out the types, new flavors and
cigarette prices. In addition to weak restrictions about smoking in the
school, the cause of adolescent smoking behavior was the influence of
friends, parents, and teachers who smoked.
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