| Summary: | This research objectives are (1) to discover the variety of strategies used
by the traders of Muara Kuin floating market in fulfilling their daily needs and (2)
to explain the factors affecting their choice of survival strategy.
Method used in this research is survey method, which is then analyzed
quantitatively and qualitatively using cross tabulation, the research location is at
the floating market of Muara Kuin, South Alalak Village, North Banjarmasin
Subdistrict, Banjarmasin City, South Borneo Province. The population of trader
in the floating market of Muara Kuin is entirely surveyed with a total of 51
respondents.
The research results show that: (1) strategies used by the traders of
floating market at Muara Kuin is survival strategy by 47 % of respondents,
consolidation strategy by 51 %, and accumulation strategy by 2 %. (2) factors
affecting the survival strategy includes working time
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