| Summary: | This paper examines the strategies candidates win votes in the General Election.
Strategies used include mobilizing support for the nomination, the mobilization of
funds, organizing the campaign team and manage the campaign. Practice using the four
strategies are used as a foundation to see similarities in reasoning strategy by
candidates promoted by political parties.
The research was conducted in Sleman, which organized the election of regional heads
directly for the second time, but the first time and became the only district in the
Province of DIY that accommodate individual candidate. The presence of candidates
initially welcomed joy because they offer a change. He is an enriching alternative
options, in the middle of the saturation of the political parties are increasingly
oligarkhis, closed, pragmatic and suffered a number of other diseases. However,
political reality speaks otherwise.
Candidates actually showed character, the character and nature are almost identical to
the candidates of political parties. The way they build support in the process kandidasi
alike follow the logic of transactional, who bartered support with some money.
Similarly, the mobilization of funds that have a tendency to rely entirely on the
shoulders of the candidate's campaign expenses. We also encountered the same
symptoms in a strategy of organizing the team that laid the activist and former political
parties into the circle of the campaign team of candidates. Further consequence that we
encounter is that the planning and campaign management can not be separated from
the mindset of those involved in it. The approach is still based political parties even
though they declare as candidates and political parties standing opposite.
The depth of interaction with political parties and independent candidates desire to
embrace all the elements have been dragging them into the dark hole of identity.
Candidates can not be called independent, nor as a representation of political
parties..Thickness and clarity difficult to measure with certainty. In these cases,
candidates failed to show that he was different from political parties. He is such not
within the political parties. Little wonder then that arises is the individual candidate
with a taste of political parties.
This study clarifies the position of independent candidates in local political arena.
Individual paths is the way out for anyone who want to taste the contestation of election
but difficult to penetrate the space provided kandidasi political party. He is just an
alternative door and can not be automatically called and sterile altogether different
from the political parties. The difference or similarity is determined more by factors of
background candidates. The more viscous blood ties with political parties, the greater
the tendency of the similarity method and reasoning strategy by political parties.
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