Perumusan Strategi Bersaing PT BTS Indonesia pada Industri Garmen
The competition in globalization era is getting harder, so the company have to keep up the changes within both internal and external environment. Garment and textile products are one of the potential commodity in the global market. Indonesia is one of the biggest garment producer in global market an...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| author | , Dyanno Ferdian , Drs. Agus Setiawan, M.Soc.Sc., Ph.D., |
| author_facet | , Dyanno Ferdian , Drs. Agus Setiawan, M.Soc.Sc., Ph.D., |
| author_sort | , Dyanno Ferdian |
| collection | UGM |
| description | The competition in globalization era is getting harder, so the company
have to keep up the changes within both internal and external environment.
Garment and textile products are one of the potential commodity in the global
market. Indonesia is one of the biggest garment producer in global market and
TPT industry in Indonesia is the biggest contributor for non gas and oil devisa.
This make the competition between the domestic company and foreign company
getting harder.
PT BTS Indonesia have to determine and evaluate the appropriate strategy
to survive and compete with other company. Therefore, the company should
perform EFE, IFE and SWOT Matrix analysis to identify the company to decide
the appropriate strategy. The results of weighting the external and internal factors
on the EFE and IFE matrix is processed by Analythical Hieracy Process (AHP)
expert choice software. Matrix IE analysis can also be done to identify the
alternative strategy to be applied by the company. Then the last is Porter Generic
Strategy to decide the fittest strategy with the company condition.
Based on the results of company�s strategic evaluation with EFE, IFE and
SWOT Matrix analysis, the position of PT BTS Indonesia is in Quadrant III,
which means the company deal with good market opportunity but hampered by
weak internal sources. Therefore the company have to eliminate that weakness so
the company can be more effective in utilizing the market opportunity. The
alternative strategy that can be performed by PT BTS Indonesia based on IE
Matrix analysis is market penetration, market development and product
development. Therefore the selected strategy based on Porter Generic Strategy is
cost leadership. |
| first_indexed | 2024-03-13T22:35:13Z |
| format | Thesis |
| id | oai:generic.eprints.org:98171 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:35:13Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:981712016-03-04T08:46:21Z https://repository.ugm.ac.id/98171/ Perumusan Strategi Bersaing PT BTS Indonesia pada Industri Garmen , Dyanno Ferdian , Drs. Agus Setiawan, M.Soc.Sc., Ph.D., ETD The competition in globalization era is getting harder, so the company have to keep up the changes within both internal and external environment. Garment and textile products are one of the potential commodity in the global market. Indonesia is one of the biggest garment producer in global market and TPT industry in Indonesia is the biggest contributor for non gas and oil devisa. This make the competition between the domestic company and foreign company getting harder. PT BTS Indonesia have to determine and evaluate the appropriate strategy to survive and compete with other company. Therefore, the company should perform EFE, IFE and SWOT Matrix analysis to identify the company to decide the appropriate strategy. The results of weighting the external and internal factors on the EFE and IFE matrix is processed by Analythical Hieracy Process (AHP) expert choice software. Matrix IE analysis can also be done to identify the alternative strategy to be applied by the company. Then the last is Porter Generic Strategy to decide the fittest strategy with the company condition. Based on the results of company�s strategic evaluation with EFE, IFE and SWOT Matrix analysis, the position of PT BTS Indonesia is in Quadrant III, which means the company deal with good market opportunity but hampered by weak internal sources. Therefore the company have to eliminate that weakness so the company can be more effective in utilizing the market opportunity. The alternative strategy that can be performed by PT BTS Indonesia based on IE Matrix analysis is market penetration, market development and product development. Therefore the selected strategy based on Porter Generic Strategy is cost leadership. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Dyanno Ferdian and , Drs. Agus Setiawan, M.Soc.Sc., Ph.D., (2012) Perumusan Strategi Bersaing PT BTS Indonesia pada Industri Garmen. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53426 |
| spellingShingle | ETD , Dyanno Ferdian , Drs. Agus Setiawan, M.Soc.Sc., Ph.D., Perumusan Strategi Bersaing PT BTS Indonesia pada Industri Garmen |
| title | Perumusan Strategi Bersaing PT BTS Indonesia pada Industri Garmen |
| title_full | Perumusan Strategi Bersaing PT BTS Indonesia pada Industri Garmen |
| title_fullStr | Perumusan Strategi Bersaing PT BTS Indonesia pada Industri Garmen |
| title_full_unstemmed | Perumusan Strategi Bersaing PT BTS Indonesia pada Industri Garmen |
| title_short | Perumusan Strategi Bersaing PT BTS Indonesia pada Industri Garmen |
| title_sort | perumusan strategi bersaing pt bts indonesia pada industri garmen |
| topic | ETD |
| work_keys_str_mv | AT dyannoferdian perumusanstrategibersaingptbtsindonesiapadaindustrigarmen AT drsagussetiawanmsocscphd perumusanstrategibersaingptbtsindonesiapadaindustrigarmen |