karakteristik konsumen dan citra merek private label minimarket : perbandingan antara masyarakat desa dan masyarakat kota di kabupaten sleman
Private label is brand developed by retailer. Development of private label is followed by presence of development in retailer or modern store, mainly minimart easily to find. This study aimed to analyze a presence of difference in consumer�s characteristic and brand image of private label based on...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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