ANALISIS FAKTOR DEMOGRAFIS DAN TOLERANSI RISIKO TERHADAP KEPUTUSAN BERINVESTASI DENGAN PENDEKATAN PROSPECT THEORY
Investor is a unique person. In taking any decision, investor still considers his or her rationality as a basis of decision, especially investment decision. In general, investor�s investment choice is based on the consideration of risk and return that will be born in the future. Frequently, invest...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| Summary: | Investor is a unique person. In taking any decision, investor still considers his
or her rationality as a basis of decision, especially investment decision. In general,
investor�s investment choice is based on the consideration of risk and return that will
be born in the future. Frequently, investor ignores the rationality as a basis on
investment decision. Investor�s risk tolerance and different demographic
characteristic of each investor often affect investor�s investment decision.
The main purpose of this research is to analyze the effect of different
demographic factor to the level of investor�s risk tolerance and to what extent both
factors effect the investor�s investment decision. Data on this research is primary data
which is collected from risk tolerance questionnaire and prospect theory
questionnaire. The respondents on this research are 121 investors who have
investment instrument on capital market.
To analyze the effect of different demographic factor to investor�s risk
tolerance, one-way Anova test is used |
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