STUDI TENTANG KUALITAS PELAYANAN, KEPUASAN DAN LOYALITAS KONSUMEN DI SAGAN RESTO YOGYAKARTA
Culinary business in Yogyakarta are many, not to mention in the suburbs. Culinary market in Yogyakarta is not just out of college or university students, but Yogyakarta is famous as a tourist town visited by many tourists from within and outside the country. Large market potential can be captured wi...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| _version_ | 1826045316643684352 |
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| author | , Agus Sutrisno, SE , Dra. Sari Winahjoe, MBA |
| author_facet | , Agus Sutrisno, SE , Dra. Sari Winahjoe, MBA |
| author_sort | , Agus Sutrisno, SE |
| collection | UGM |
| description | Culinary business in Yogyakarta are many, not to mention in the suburbs.
Culinary market in Yogyakarta is not just out of college or university students, but
Yogyakarta is famous as a tourist town visited by many tourists from within and
outside the country. Large market potential can be captured with good service
quality so that we will get customer loyalty.
This research was conducted by survey research that takes a sample from
one population and using a questionnaire as the main data collection tool. This
research was conducted in Sagan Resto, Colombo streets of Yogyakarta in 2010.
The sampling technique used was non probability technique with convenience.
Analysis of the data used include: correlation analysis, regression analysis, t test
and F test (ANOVA).
The results showed that: 1) there is no gap between the quality of service
with customer satisfaction in Sagan Resto, 2) variable dimensions of service of
quality jointly influence on customer satisfaction, customer satisfaction
significantly associated with customer loyalty, 3) Differences in perceptions of
quality dimensions service, customer satisfaction, and loyalty of consumers based
on demographics of respondents. Demographic conditions are studied namely: the
status of marriage (already / not yet married), age (<21, 21-30, 31-40, 41-50),
occupation (students, faculty, employees, entrepreneurs, professionals), the
amount of expenditures per month (<1 million, 1-3 million, 3-5 million,> 5
million rupiah), sources of information (friends, internet, own initiative). |
| first_indexed | 2024-03-13T22:35:20Z |
| format | Thesis |
| id | oai:generic.eprints.org:98205 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:35:20Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:982052016-03-04T08:45:31Z https://repository.ugm.ac.id/98205/ STUDI TENTANG KUALITAS PELAYANAN, KEPUASAN DAN LOYALITAS KONSUMEN DI SAGAN RESTO YOGYAKARTA , Agus Sutrisno, SE , Dra. Sari Winahjoe, MBA ETD Culinary business in Yogyakarta are many, not to mention in the suburbs. Culinary market in Yogyakarta is not just out of college or university students, but Yogyakarta is famous as a tourist town visited by many tourists from within and outside the country. Large market potential can be captured with good service quality so that we will get customer loyalty. This research was conducted by survey research that takes a sample from one population and using a questionnaire as the main data collection tool. This research was conducted in Sagan Resto, Colombo streets of Yogyakarta in 2010. The sampling technique used was non probability technique with convenience. Analysis of the data used include: correlation analysis, regression analysis, t test and F test (ANOVA). The results showed that: 1) there is no gap between the quality of service with customer satisfaction in Sagan Resto, 2) variable dimensions of service of quality jointly influence on customer satisfaction, customer satisfaction significantly associated with customer loyalty, 3) Differences in perceptions of quality dimensions service, customer satisfaction, and loyalty of consumers based on demographics of respondents. Demographic conditions are studied namely: the status of marriage (already / not yet married), age (<21, 21-30, 31-40, 41-50), occupation (students, faculty, employees, entrepreneurs, professionals), the amount of expenditures per month (<1 million, 1-3 million, 3-5 million,> 5 million rupiah), sources of information (friends, internet, own initiative). [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Agus Sutrisno, SE and , Dra. Sari Winahjoe, MBA (2012) STUDI TENTANG KUALITAS PELAYANAN, KEPUASAN DAN LOYALITAS KONSUMEN DI SAGAN RESTO YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52086 |
| spellingShingle | ETD , Agus Sutrisno, SE , Dra. Sari Winahjoe, MBA STUDI TENTANG KUALITAS PELAYANAN, KEPUASAN DAN LOYALITAS KONSUMEN DI SAGAN RESTO YOGYAKARTA |
| title | STUDI TENTANG KUALITAS PELAYANAN, KEPUASAN DAN LOYALITAS KONSUMEN DI SAGAN RESTO YOGYAKARTA |
| title_full | STUDI TENTANG KUALITAS PELAYANAN, KEPUASAN DAN LOYALITAS KONSUMEN DI SAGAN RESTO YOGYAKARTA |
| title_fullStr | STUDI TENTANG KUALITAS PELAYANAN, KEPUASAN DAN LOYALITAS KONSUMEN DI SAGAN RESTO YOGYAKARTA |
| title_full_unstemmed | STUDI TENTANG KUALITAS PELAYANAN, KEPUASAN DAN LOYALITAS KONSUMEN DI SAGAN RESTO YOGYAKARTA |
| title_short | STUDI TENTANG KUALITAS PELAYANAN, KEPUASAN DAN LOYALITAS KONSUMEN DI SAGAN RESTO YOGYAKARTA |
| title_sort | studi tentang kualitas pelayanan kepuasan dan loyalitas konsumen di sagan resto yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT agussutrisnose studitentangkualitaspelayanankepuasandanloyalitaskonsumendisaganrestoyogyakarta AT drasariwinahjoemba studitentangkualitaspelayanankepuasandanloyalitaskonsumendisaganrestoyogyakarta |