PENGARUH SERVICE QUALITY DAN STORE ATMOSPHERE PADA BRAND EQUITY DAN KEPUTUSAN PEMBELIAN YANG DIMODERASI OLEH KARAKTERISTIK DEMOGRAFIS: Studi Pada Konsumen Toko Buku Gramedia Malang Town Square
The retail competition which is so tight make the retail companies started paying attention to the wishes and needs of customers or consumers, by making the right marketing strategy. One of the marketing strategy undertaken by the marketer is to build a brand. Today, the brand is considered by the c...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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