Evaluasi Strategi Bersaing Pada Level Bisnis Unit Studi Kasus Pada PT. Adi Caraka Tirta Containerline
The Purpose of this research is to evaluate the implementation of strategic business unit at PT ADI CARAKA TIRTA CONTAINERLINES as a holding company, and also to identify strengths, weaknesses, opportunities and threats that they face. So that they can formulate the most optimal strategy by developi...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: |
| _version_ | 1826045330815188992 |
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| author | , Indra Prameswara , Fahmy Radhi, Dr., M.B.A. |
| author_facet | , Indra Prameswara , Fahmy Radhi, Dr., M.B.A. |
| author_sort | , Indra Prameswara |
| collection | UGM |
| description | The Purpose of this research is to evaluate the implementation of strategic
business unit at PT ADI CARAKA TIRTA CONTAINERLINES as a holding
company, and also to identify strengths, weaknesses, opportunities and threats that
they face. So that they can formulate the most optimal strategy by developing new
business unit with the same core business. This strategy then will cause a hipper
competitive in international freight forwarder industry.
Analysis tool that is used are five forces by Porter, SWOT analysis and key
success factor identification. Those anallysis tool are use to give us information about
the situation and condition in PT Adi Caraka Tirta Containerline. Those two analysis
tool are use to evaluate the implementation of the strategy which has been implement
for almost three years.
Based on the result of evaluation shows the strategy that has been used was
chosen to fullfill the uniqe characteristic in international freight forwarder industry,
which is services that require a personal interaction within the same busisness level.
Business unit strategy can also create a good impact on creating positive image to the
company. |
| first_indexed | 2024-03-13T22:35:32Z |
| format | Thesis |
| id | oai:generic.eprints.org:98274 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:35:32Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:982742016-03-04T08:47:11Z https://repository.ugm.ac.id/98274/ Evaluasi Strategi Bersaing Pada Level Bisnis Unit Studi Kasus Pada PT. Adi Caraka Tirta Containerline , Indra Prameswara , Fahmy Radhi, Dr., M.B.A. ETD The Purpose of this research is to evaluate the implementation of strategic business unit at PT ADI CARAKA TIRTA CONTAINERLINES as a holding company, and also to identify strengths, weaknesses, opportunities and threats that they face. So that they can formulate the most optimal strategy by developing new business unit with the same core business. This strategy then will cause a hipper competitive in international freight forwarder industry. Analysis tool that is used are five forces by Porter, SWOT analysis and key success factor identification. Those anallysis tool are use to give us information about the situation and condition in PT Adi Caraka Tirta Containerline. Those two analysis tool are use to evaluate the implementation of the strategy which has been implement for almost three years. Based on the result of evaluation shows the strategy that has been used was chosen to fullfill the uniqe characteristic in international freight forwarder industry, which is services that require a personal interaction within the same busisness level. Business unit strategy can also create a good impact on creating positive image to the company. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Indra Prameswara and , Fahmy Radhi, Dr., M.B.A. (2012) Evaluasi Strategi Bersaing Pada Level Bisnis Unit Studi Kasus Pada PT. Adi Caraka Tirta Containerline. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52138 |
| spellingShingle | ETD , Indra Prameswara , Fahmy Radhi, Dr., M.B.A. Evaluasi Strategi Bersaing Pada Level Bisnis Unit Studi Kasus Pada PT. Adi Caraka Tirta Containerline |
| title | Evaluasi Strategi Bersaing Pada Level Bisnis Unit Studi Kasus Pada PT. Adi Caraka Tirta Containerline |
| title_full | Evaluasi Strategi Bersaing Pada Level Bisnis Unit Studi Kasus Pada PT. Adi Caraka Tirta Containerline |
| title_fullStr | Evaluasi Strategi Bersaing Pada Level Bisnis Unit Studi Kasus Pada PT. Adi Caraka Tirta Containerline |
| title_full_unstemmed | Evaluasi Strategi Bersaing Pada Level Bisnis Unit Studi Kasus Pada PT. Adi Caraka Tirta Containerline |
| title_short | Evaluasi Strategi Bersaing Pada Level Bisnis Unit Studi Kasus Pada PT. Adi Caraka Tirta Containerline |
| title_sort | evaluasi strategi bersaing pada level bisnis unit studi kasus pada pt adi caraka tirta containerline |
| topic | ETD |
| work_keys_str_mv | AT indraprameswara evaluasistrategibersaingpadalevelbisnisunitstudikasuspadaptadicarakatirtacontainerline AT fahmyradhidrmba evaluasistrategibersaingpadalevelbisnisunitstudikasuspadaptadicarakatirtacontainerline |