Evaluasi Strategi Korporasi PT. Tugu Pratama Indonesia
The objectives of this study is to analize corporate strategy in PT. Tugu Pratama Indonesia with the background of declining in financial performance during period 2004�2008 compared to insurance industry which is increase in their financial performance. Company strategy analysis conducted through...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: |
| _version_ | 1826045335722524672 |
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| author | , Perry Widya , Sony Warsono, |
| author_facet | , Perry Widya , Sony Warsono, |
| author_sort | , Perry Widya |
| collection | UGM |
| description | The objectives of this study is to analize corporate strategy in PT. Tugu
Pratama Indonesia with the background of declining in financial performance
during period 2004�2008 compared to insurance industry which is increase in
their financial performance.
Company strategy analysis conducted through SCP approach by regresion
analysis which measuring strength relationship of two or more variables and also
ANOVA/MANOVA analyse to test whether or not company strategy differ or not
differ statistically with industrial strategy. In SCP approach, strucure represented
by insurance industry that is general insurance companies competing, conduct
translated as strategic variable and performance represent performance variable.
Another approach to analize company strategies are relative profitability and
growth matrix, to map company relative position to industry with ROE and
growth variable and the five force model of competition analysis to give picture
rate of competition within industry, understand industry structure and to know
whether the industry is interesting or not formed by rivalry, buyers, suppliers,
new entry and subtitutes.
Based on analitical SCP approach it is found that during period 2004 �
2008, conduct which is representing strategic variabel have different influences in
every year to performances variabel but on the same one or two strategic variable.
Through ANOVA/MANOVA analysis it is found that there are different strategies
between company and industry in most of period, while relative profitability and
growth matrix analysis, map company relative position to industry in the situation
underperformer. |
| first_indexed | 2024-03-13T22:35:37Z |
| format | Thesis |
| id | oai:generic.eprints.org:98298 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:35:37Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:982982016-03-04T08:48:15Z https://repository.ugm.ac.id/98298/ Evaluasi Strategi Korporasi PT. Tugu Pratama Indonesia , Perry Widya , Sony Warsono, ETD The objectives of this study is to analize corporate strategy in PT. Tugu Pratama Indonesia with the background of declining in financial performance during period 2004�2008 compared to insurance industry which is increase in their financial performance. Company strategy analysis conducted through SCP approach by regresion analysis which measuring strength relationship of two or more variables and also ANOVA/MANOVA analyse to test whether or not company strategy differ or not differ statistically with industrial strategy. In SCP approach, strucure represented by insurance industry that is general insurance companies competing, conduct translated as strategic variable and performance represent performance variable. Another approach to analize company strategies are relative profitability and growth matrix, to map company relative position to industry with ROE and growth variable and the five force model of competition analysis to give picture rate of competition within industry, understand industry structure and to know whether the industry is interesting or not formed by rivalry, buyers, suppliers, new entry and subtitutes. Based on analitical SCP approach it is found that during period 2004 � 2008, conduct which is representing strategic variabel have different influences in every year to performances variabel but on the same one or two strategic variable. Through ANOVA/MANOVA analysis it is found that there are different strategies between company and industry in most of period, while relative profitability and growth matrix analysis, map company relative position to industry in the situation underperformer. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Perry Widya and , Sony Warsono, (2012) Evaluasi Strategi Korporasi PT. Tugu Pratama Indonesia. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52171 |
| spellingShingle | ETD , Perry Widya , Sony Warsono, Evaluasi Strategi Korporasi PT. Tugu Pratama Indonesia |
| title | Evaluasi Strategi Korporasi PT. Tugu Pratama Indonesia |
| title_full | Evaluasi Strategi Korporasi PT. Tugu Pratama Indonesia |
| title_fullStr | Evaluasi Strategi Korporasi PT. Tugu Pratama Indonesia |
| title_full_unstemmed | Evaluasi Strategi Korporasi PT. Tugu Pratama Indonesia |
| title_short | Evaluasi Strategi Korporasi PT. Tugu Pratama Indonesia |
| title_sort | evaluasi strategi korporasi pt tugu pratama indonesia |
| topic | ETD |
| work_keys_str_mv | AT perrywidya evaluasistrategikorporasipttugupratamaindonesia AT sonywarsono evaluasistrategikorporasipttugupratamaindonesia |