Perbandingan Pengaruh Sikap Konsumen terhadap Iklan Komparatif dan Iklan non-Komparatif pada Niat Beli
With so many products and brands at the market right now, advertisement often said to be a top promotion tool to attract customers because advertisement can easily be seen by many at once. There are many kind of advertisement can be found in various types of mass media. They all try to persuade cust...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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