EVALUASI STRATEGI BISNIS UMKM PT BANK RAKYAT INDONESIA (Persero) Tbk.
The study, entitled Evaluation of SME Business Strategy of PT.Bank Rakyat Indonesia (Persero) Tbk. (BRI) is aimed to analyze the strengths, weaknesses, threats and opportunities factors facing by BRI in their SME business competition, evaluating the implementation of aggressive strategies in dealing...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: |
| _version_ | 1826045339518369792 |
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| author | , Paramita Agustina , Bambang Riyanto L.S., M.B.A., Ph.D., |
| author_facet | , Paramita Agustina , Bambang Riyanto L.S., M.B.A., Ph.D., |
| author_sort | , Paramita Agustina |
| collection | UGM |
| description | The study, entitled Evaluation of SME Business Strategy of
PT.Bank Rakyat Indonesia (Persero) Tbk. (BRI) is aimed to analyze the strengths,
weaknesses, threats and opportunities factors facing by BRI in their SME business
competition, evaluating the implementation of aggressive strategies in dealing
with MSME business competition, and identify alternative strategies needed to improve
its performance. The results of SWOT analysis in this study are expected to provide an
overview and input for the management of BRI, especially Micro Enterprise Division and
Retail and Medium Enterprises Division for a reliable strategic planning for its
SME businesses.
This study use primary and secondary data, in which primary data in the study is
generated from observation and interviews with the management of
BRI about external and internal environmental conditions of the company. Data were
analyzed with industry characteristics analysis, five forces
analysis, industry�s driving forces analysis, key success factors, and SWOT analysis. The
results of this study indicate that the aggressive strategy being undertaken by BRI is line
with the best strategy choices made by the author. However, it still needs to be focused on
developing markets for existing products, thus increasing productivity per outlet. |
| first_indexed | 2024-03-13T22:35:40Z |
| format | Thesis |
| id | oai:generic.eprints.org:98316 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:35:40Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:983162016-03-04T08:48:14Z https://repository.ugm.ac.id/98316/ EVALUASI STRATEGI BISNIS UMKM PT BANK RAKYAT INDONESIA (Persero) Tbk. , Paramita Agustina , Bambang Riyanto L.S., M.B.A., Ph.D., ETD The study, entitled Evaluation of SME Business Strategy of PT.Bank Rakyat Indonesia (Persero) Tbk. (BRI) is aimed to analyze the strengths, weaknesses, threats and opportunities factors facing by BRI in their SME business competition, evaluating the implementation of aggressive strategies in dealing with MSME business competition, and identify alternative strategies needed to improve its performance. The results of SWOT analysis in this study are expected to provide an overview and input for the management of BRI, especially Micro Enterprise Division and Retail and Medium Enterprises Division for a reliable strategic planning for its SME businesses. This study use primary and secondary data, in which primary data in the study is generated from observation and interviews with the management of BRI about external and internal environmental conditions of the company. Data were analyzed with industry characteristics analysis, five forces analysis, industry�s driving forces analysis, key success factors, and SWOT analysis. The results of this study indicate that the aggressive strategy being undertaken by BRI is line with the best strategy choices made by the author. However, it still needs to be focused on developing markets for existing products, thus increasing productivity per outlet. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Paramita Agustina and , Bambang Riyanto L.S., M.B.A., Ph.D., (2012) EVALUASI STRATEGI BISNIS UMKM PT BANK RAKYAT INDONESIA (Persero) Tbk. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53474 |
| spellingShingle | ETD , Paramita Agustina , Bambang Riyanto L.S., M.B.A., Ph.D., EVALUASI STRATEGI BISNIS UMKM PT BANK RAKYAT INDONESIA (Persero) Tbk. |
| title | EVALUASI STRATEGI BISNIS UMKM PT BANK RAKYAT INDONESIA (Persero) Tbk. |
| title_full | EVALUASI STRATEGI BISNIS UMKM PT BANK RAKYAT INDONESIA (Persero) Tbk. |
| title_fullStr | EVALUASI STRATEGI BISNIS UMKM PT BANK RAKYAT INDONESIA (Persero) Tbk. |
| title_full_unstemmed | EVALUASI STRATEGI BISNIS UMKM PT BANK RAKYAT INDONESIA (Persero) Tbk. |
| title_short | EVALUASI STRATEGI BISNIS UMKM PT BANK RAKYAT INDONESIA (Persero) Tbk. |
| title_sort | evaluasi strategi bisnis umkm pt bank rakyat indonesia persero tbk |
| topic | ETD |
| work_keys_str_mv | AT paramitaagustina evaluasistrategibisnisumkmptbankrakyatindonesiaperserotbk AT bambangriyantolsmbaphd evaluasistrategibisnisumkmptbankrakyatindonesiaperserotbk |