| Summary: | The music industry in Indonesia during the last 10 years has developed very
rapidly. Along with the development of the music industry in Indonesia, many record
companies are growing and developing. Development of the music industry in this
country also shows that the market in the music industry in Indonesia is quite large.
There are still many loyal customers who keep buying legal music product. It
needs to be analyzed further to determine the variables that influence consumers to
buy legal music products. This study takes a quantitative research design. Types of
data used are primary data. Furthermore, the primary data obtained is processed
statistically using linear regression.
The results of this research is normative susceptibility, novelty seeking,
variable performance risk, social risk variables have no significant influence on the
behavior of buying music legally
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