| Summary: | This research purposes to identify the external and internal business
environment in the broadband internet services business unit of PT First Media,
Tbk and evaluate strategies that suitable with the business conditions of PT First
Media, Tbk on broadband Internet services business unit. This research illustrate
how the business unit of PT First Media, Tbk able to survive and compete with its
competitors in the broadband internet industry.
This study begins by analyzing the internal and external environmental
conditions of the company�s business unit. By using a matrix of External Factor
Evaluation (EFE) and the matrix Competitive Profile (CPM), analyzing a
company's internal factors with the matrix of the Internal Factor Evaluation (IFE),
matched with the company's business conditions by matrix-Opportunites-Threats-
Weakness Strenghts (TOWS) matrix, Internal -External (IE), and establish best
business strategy by using the Quantitative Strategic Planning Matrix (QSPM).
The researcher used Analytical Hierarchy Process method (AHP) for weighting
the degree of importance of each faktor.yaitu by analyzing the external factors the
company.
Can be concluded that this business unit is in quadrant I when mapped on
the internal external matrix (IE) which describes the internal factors lies in a
strong position and external factors lies in the high position. Internet Broadband
business unit of PT First Media, Tbk can implement an intensive strategy and
integration strategies that can enhance the strengths of the company.
At the stage of decision making by using the Quantitative Strategic
Planning Matrix, there are six alternative strategies, ie market penetration strategy,
market development strategy, product development strategy, the strategy of
backward integration, forward integration strategies, and strategy of backward
integration that can be chosen by the company. From the analysis, the results
obtained the highest score is market penetration strategy. Therefore, the
formulation of appropriate strategies and the most interesting strategy is market
penetration.
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