| Summary: | The main purpose of the establishment of a firm is to maximize profits for
the welfare of its shareholders and to make any kind of necessary efforts to
survive in competition with similar companies. These objectives can be achieved
with optimal performance and the company's ability to maintain their competitive
advantages, which are advantages that become a differentiating factor for the
company from its competitors. The field of strategic management dealing with
issues that surrounding on how a company achieve and maintain their competitive
advantage. This is because maintaining a competitive advantage is one form of
design and implementation of strategies for the company. There are several points
of view in identifying the competitive advantage held by the company, but the most
popular point of view is the resource-based view or often known as the Resource
Based View of The Firm. This point of view is based on the assumption that a
company can achieve and maintain a competitive advantage if the company owns
and could use resources and capabilities that are spesific or rare as well as can�t
be imitated or replaced. PT. Metrodata e-Business is a national company that
move in the IT field. The company has its own PC brand which is named ION,
where it�s intended as a business development, as well as to strengthen local PC
brands. This study aims to determine what competitive advantages are owned by
PT.Metrodata e-Business and the strategies implemented to maintain it, so the
company decided to produce its own brand. The analytical tool used in this study
is the Constellation of Competitive Advantage, where competitive advantage is
divided into six parts, so it can help to identify the types of competitive advantage
held by the company and executable strategies with more clearly.
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