The Sustainable Competitive Advantage Through Resource-based View: A Study of PT. Charoen Pokphand Indonesia (East Java Division)
Because of its importance to the long-term success of firms, one concept in strategic management has emerged which addresses the content of sustainable competitive advantage as well as its sources and different types of strategies that may be used to achieve it. Various literature and thoughts about...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| Summary: | Because of its importance to the long-term success of firms, one concept in
strategic management has emerged which addresses the content of sustainable
competitive advantage as well as its sources and different types of strategies that
may be used to achieve it. Various literature and thoughts about sources of
sustainable competitive advantage then becomes topic of discussions, particularly
about intangible resources, due to its difficult-to-imitate characteristics.
The aim of this research are (1) to identify critical success factors of CPIEast
Java Division |
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