Analisis Strategi Bersaing PT. Kosoema Nanda Putra
The purpose of this research is to analyze the implementation of competitive strategy of PT Kosoema Nanda Putra in textile industry by analyzing the company internal and external factors. PT Kosoema Nanda Putra chosen as an sample because the company is able to maintain sustainability during this ti...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
|
| Subjects: |
| _version_ | 1797032259477307392 |
|---|---|
| author | , Yogesvara Pradipta , Amin Wibowo, Dr., MBA |
| author_facet | , Yogesvara Pradipta , Amin Wibowo, Dr., MBA |
| author_sort | , Yogesvara Pradipta |
| collection | UGM |
| description | The purpose of this research is to analyze the implementation of
competitive strategy of PT Kosoema Nanda Putra in textile industry by analyzing
the company internal and external factors. PT Kosoema Nanda Putra chosen as an
sample because the company is able to maintain sustainability during this tight
national textile competition. However in the middle of this dynamic change, the
company has to be able to anticipate by analyzing the internal and external factors
in order to formulate an adequate competitive strategy to conquer the competition.
Analytical method employed in this research refer to external
environmental analysis comprises of macro environmental analysis, five forces
model porter, and key success factor analysis. Meanwhile internal analysis
comprises of core competence and value chain analysis.
The research result shows that the cost leadership strategy employed by
PT. Kosoema Nanda Putra is appropriate to compete among other textile company
because of the limitation of product differentiation in textile industry. Even
though, the strategy employed is appropriate, author suggests the company should
assign special division to handle information technology to adapt current
condition of which is based on information technology. This can strengthen
company competence to compete among competitors in this tight national textile
competition. |
| first_indexed | 2024-03-13T22:35:52Z |
| format | Thesis |
| id | oai:generic.eprints.org:98382 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:35:52Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:983822016-03-04T08:49:31Z https://repository.ugm.ac.id/98382/ Analisis Strategi Bersaing PT. Kosoema Nanda Putra , Yogesvara Pradipta , Amin Wibowo, Dr., MBA ETD The purpose of this research is to analyze the implementation of competitive strategy of PT Kosoema Nanda Putra in textile industry by analyzing the company internal and external factors. PT Kosoema Nanda Putra chosen as an sample because the company is able to maintain sustainability during this tight national textile competition. However in the middle of this dynamic change, the company has to be able to anticipate by analyzing the internal and external factors in order to formulate an adequate competitive strategy to conquer the competition. Analytical method employed in this research refer to external environmental analysis comprises of macro environmental analysis, five forces model porter, and key success factor analysis. Meanwhile internal analysis comprises of core competence and value chain analysis. The research result shows that the cost leadership strategy employed by PT. Kosoema Nanda Putra is appropriate to compete among other textile company because of the limitation of product differentiation in textile industry. Even though, the strategy employed is appropriate, author suggests the company should assign special division to handle information technology to adapt current condition of which is based on information technology. This can strengthen company competence to compete among competitors in this tight national textile competition. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Yogesvara Pradipta and , Amin Wibowo, Dr., MBA (2012) Analisis Strategi Bersaing PT. Kosoema Nanda Putra. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52210 |
| spellingShingle | ETD , Yogesvara Pradipta , Amin Wibowo, Dr., MBA Analisis Strategi Bersaing PT. Kosoema Nanda Putra |
| title | Analisis Strategi Bersaing PT. Kosoema Nanda Putra |
| title_full | Analisis Strategi Bersaing PT. Kosoema Nanda Putra |
| title_fullStr | Analisis Strategi Bersaing PT. Kosoema Nanda Putra |
| title_full_unstemmed | Analisis Strategi Bersaing PT. Kosoema Nanda Putra |
| title_short | Analisis Strategi Bersaing PT. Kosoema Nanda Putra |
| title_sort | analisis strategi bersaing pt kosoema nanda putra |
| topic | ETD |
| work_keys_str_mv | AT yogesvarapradipta analisisstrategibersaingptkosoemanandaputra AT aminwibowodrmba analisisstrategibersaingptkosoemanandaputra |