The Effects of Marketing Mix Elements on Customer-Based Brand Equity in Retailing
Nowadays many retail companies cannot survive in this high competitive era. Even more many multinational retail companies come into Indonesia, because they look Indonesia as a potential market. This situation makes retail industry in Indonesia more competitive. One important factor that can make ret...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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