PERBANDINGAN ANTESEDEN TRUST PADA E-COMMERCE ANTARA INDIVIDU YANG BELUM PERNAH BERTRANSAKSI DENGAN INDIVIDU YANG PERNAH BERTRANSAKSI
Previous studies suggest that trust is crucial factor in the success of ecommerce. This study predict this to be the explanatory factor, why the level of ecommerce activity in Indonesia is low. The researchers have conceptualized that the formation of trust in e-commerce among potential customer and...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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