Pengukuran Ekuitas Merek Kawasaki Ninja 250 CC (study: D.I. Yogyakarta)
Brand is a name or symbol on a product. With the brand of a product can be recognized by consumers and empower consumers in the purchase of a product. When the brand of a product is known and consumed by consumers, then a wide range of responses or responses appear. Differences in the responses of e...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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