Analisis Strategi Marketing PT Grand Sahid Jaya Hotel Jakarta
Based on Sales and Marketing reports, the occupancy of Grand Sahid Jaya in April 2011 decreased by 5,90 percent compared with April 2010. While according to BPS data there�s an increased number of foreign tourist. Compared with competitors such as intercontinental, Sari Pan, Le Meredien and Sultan...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| _version_ | 1826045435070906368 |
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| author | , Indriasari Herdianti , Dr. John Suprihanto, MIM. |
| author_facet | , Indriasari Herdianti , Dr. John Suprihanto, MIM. |
| author_sort | , Indriasari Herdianti |
| collection | UGM |
| description | Based on Sales and Marketing reports, the occupancy of Grand Sahid Jaya
in April 2011 decreased by 5,90 percent compared with April 2010. While
according to BPS data there�s an increased number of foreign tourist. Compared
with competitors such as intercontinental, Sari Pan, Le Meredien and Sultan, The
occupancy of Grand Sahid Jaya is lower.
The purpose of this study is to analyze and evaluate marketing strategies
of Grand Sahid Jaya from the external and internal environment of the company.
The technique which used in this study are literature studies, interview and
documentation studies. Type of study is qualitative descriptive.
The method of analysis that been used is SWOT analysis with an appropriate
weighting given to the characters of the hotel business.
The result on IFAS table show Sahid Jaya have 1.195 and the result on
EFAS show 0.8 which means this positive value indicates that the Hotel still have
the power that can be used to cover up weaknesses |
| first_indexed | 2024-03-13T22:37:04Z |
| format | Thesis |
| id | oai:generic.eprints.org:98777 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:37:04Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:987772016-03-04T08:47:11Z https://repository.ugm.ac.id/98777/ Analisis Strategi Marketing PT Grand Sahid Jaya Hotel Jakarta , Indriasari Herdianti , Dr. John Suprihanto, MIM. ETD Based on Sales and Marketing reports, the occupancy of Grand Sahid Jaya in April 2011 decreased by 5,90 percent compared with April 2010. While according to BPS data there�s an increased number of foreign tourist. Compared with competitors such as intercontinental, Sari Pan, Le Meredien and Sultan, The occupancy of Grand Sahid Jaya is lower. The purpose of this study is to analyze and evaluate marketing strategies of Grand Sahid Jaya from the external and internal environment of the company. The technique which used in this study are literature studies, interview and documentation studies. Type of study is qualitative descriptive. The method of analysis that been used is SWOT analysis with an appropriate weighting given to the characters of the hotel business. The result on IFAS table show Sahid Jaya have 1.195 and the result on EFAS show 0.8 which means this positive value indicates that the Hotel still have the power that can be used to cover up weaknesses [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Indriasari Herdianti and , Dr. John Suprihanto, MIM. (2012) Analisis Strategi Marketing PT Grand Sahid Jaya Hotel Jakarta. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54997 |
| spellingShingle | ETD , Indriasari Herdianti , Dr. John Suprihanto, MIM. Analisis Strategi Marketing PT Grand Sahid Jaya Hotel Jakarta |
| title | Analisis Strategi Marketing PT Grand Sahid Jaya Hotel Jakarta |
| title_full | Analisis Strategi Marketing PT Grand Sahid Jaya Hotel Jakarta |
| title_fullStr | Analisis Strategi Marketing PT Grand Sahid Jaya Hotel Jakarta |
| title_full_unstemmed | Analisis Strategi Marketing PT Grand Sahid Jaya Hotel Jakarta |
| title_short | Analisis Strategi Marketing PT Grand Sahid Jaya Hotel Jakarta |
| title_sort | analisis strategi marketing pt grand sahid jaya hotel jakarta |
| topic | ETD |
| work_keys_str_mv | AT indriasariherdianti analisisstrategimarketingptgrandsahidjayahoteljakarta AT drjohnsuprihantomim analisisstrategimarketingptgrandsahidjayahoteljakarta |