ANALISIS PENGARUH KUALITAS JASA RITEL PADA LOYALITAS KONSUMEN DI MINIMARKET INDOMARET YOGYAKARTA
This research problem originated from the phenomenon of increasing competition in the modern retail market particulary minimarket. Minimarket business needs to implement strategies to face stiff competition by improving service quality in order to gain consumer loyalty. Therefore the formulated prob...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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