Akselerasi Pertumbuhan Perusahaan Melalui Strategi Diversifikasi (Studi pada PT.Combiphar).
The objective of this study is to analyze diversification strategy of pharmaceutical industry to non-drug category and explore potential drawbacks. Recently this strategy has been an attractive option for pharmaceutical company to boost its future revenue and bottom line growth considering high expe...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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