PENGARUH SITUASI PEMBELIAN DAN KETERLIBATAN MODE PADA PERILAKU IMPULSE BUYING PRODUK JILBAB
Shopping behavior that exists at present is to make the consumer experience easier for impulse buying behavior. Impulse buying behavior can occur in almost all current products where consumers shop not only to meet their daily needs but to satisfy desires that exist in the minds of consumers themsel...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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