| Summary: | This research aims to analyze the implementation strategies developed marketing
channels PT Askrindo in expanding the market through its services unit by
comparing the existing theory of marketing strategy with the theory developed by
other businesses such as banking.
The analysis showed that in order to maintain and improve the business of PT.
Askrindo always pay attention to the quality of services. To support all of the PT.
Askrindo consider one important factor of marketing distribution channels.
Distribution of products to services to consumers with timely and smoothly.
In distributing products to end consumers, company PT. Askrindo as service
providers and distributors of insurance services using the 2 (two) forms of
distribution channel or multi-channel (multi-channel marketing), namely:
a. Distribution channel zero level (zero level) for marketing in the entire territory
of Indonesia PT. Askrindo opened and set up branch offices and service units.
b. Distribution channels one level (one level) for marketing outside the reach of
branches and units of their service as an agent who is officially appointed by
PT. Askrindo
Policies to expand distribution channels in the market by the company is right,
therefore the results of this study, suggested that the company maintained a policy
of distribution channels that have been made the company, in addition,
cooperation with intermediaries ie agents and brokers to be more improved,
especially for areas not reached by needs to be reiterated on pre sign policy. This
is done in order to facilitate delivery of products and services to consumers and
increase company revenue.
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