Pengaruh karakteristik Demografis dan Psikografis Konsumen pada Minat Pembelian Produk Organik : Studi Atas Konsumen nasi Organik KFC
This study aims to study the demographic characteristics (age, gender, level of education) and psychographic (medicine consciousness, environmental concern, food safety concern) that significantly affect the interests of consumers buying organic rice Kentucky Fried Chicken (KFC) as well as consumer...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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