Strategy Mapping Through Balanced Score Card
Growing health concerns and massive antismoking campaigns launched by governments proved to be quite a problem for the tobacco lobby. In the USA and Western Europe cigarette sales started diminishing while in the Eastern Europe and Asia sales volume are still booming. This condition leads the cigare...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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