Pengaruh Membership Card dan Point Reward pada Perilaku Pembelian Konsumen Toko Serba Ada
Consumer as the target of marketers would want lucrative offers from marketers. The marketers tend to pay attention to the real behavior of consumers in this case the purchasing behavior of consumers who have different purchase behavior. Now many companies offer a membership program cards and reward...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: |
| _version_ | 1797032373452275712 |
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| author | , Lintang Luni Kinanthi , Prof. Dr. Basu Swastha Dharmmesta, MBA |
| author_facet | , Lintang Luni Kinanthi , Prof. Dr. Basu Swastha Dharmmesta, MBA |
| author_sort | , Lintang Luni Kinanthi |
| collection | UGM |
| description | Consumer as the target of marketers would want lucrative offers from
marketers. The marketers tend to pay attention to the real behavior of consumers
in this case the purchasing behavior of consumers who have different purchase
behavior. Now many companies offer a membership program cards and reward
points to attract retail stores consumers as an additional form of stimulus
consumers to shop more. In this study involving consumers two retail stores
Matahari and the Centro is located in a shopping center in Yogyakarta, which is
expected to be able to represent the number of department store consumer
population at large.
This study aims to prove whether the use of membership cards and point
reward system influence on consumer purchase behavior department store. Study
sample of 115 respondents (N = 115) and using nonprobability with purposive
sampling method. Data collected using a questionnaire technique as Likert scales.
Statistical testing if this study using Statistical Package for Social Science (SPSS)
for windows release 16.0.
The results of this study indicate the use of membership cards have a
positive influence on consumer purchase behavior. The t results are positive and
the significance of 0.000 which is smaller than the level of significant (α) 5%.
With the addition of variable reward points as a moderator variable showed a
significant number 0.027 is smaller than 0.05 and a variable point rewards 0.027
<0.05 both significant it can be concluded that the variable is a variable point
rewards quasi moderator. The result show that point reward proved to moderate
the relationship of membership cards on consumer purchase behavior. |
| first_indexed | 2024-03-13T22:37:26Z |
| format | Thesis |
| id | oai:generic.eprints.org:98875 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:37:26Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:988752016-03-04T08:47:30Z https://repository.ugm.ac.id/98875/ Pengaruh Membership Card dan Point Reward pada Perilaku Pembelian Konsumen Toko Serba Ada , Lintang Luni Kinanthi , Prof. Dr. Basu Swastha Dharmmesta, MBA ETD Consumer as the target of marketers would want lucrative offers from marketers. The marketers tend to pay attention to the real behavior of consumers in this case the purchasing behavior of consumers who have different purchase behavior. Now many companies offer a membership program cards and reward points to attract retail stores consumers as an additional form of stimulus consumers to shop more. In this study involving consumers two retail stores Matahari and the Centro is located in a shopping center in Yogyakarta, which is expected to be able to represent the number of department store consumer population at large. This study aims to prove whether the use of membership cards and point reward system influence on consumer purchase behavior department store. Study sample of 115 respondents (N = 115) and using nonprobability with purposive sampling method. Data collected using a questionnaire technique as Likert scales. Statistical testing if this study using Statistical Package for Social Science (SPSS) for windows release 16.0. The results of this study indicate the use of membership cards have a positive influence on consumer purchase behavior. The t results are positive and the significance of 0.000 which is smaller than the level of significant (α) 5%. With the addition of variable reward points as a moderator variable showed a significant number 0.027 is smaller than 0.05 and a variable point rewards 0.027 <0.05 both significant it can be concluded that the variable is a variable point rewards quasi moderator. The result show that point reward proved to moderate the relationship of membership cards on consumer purchase behavior. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Lintang Luni Kinanthi and , Prof. Dr. Basu Swastha Dharmmesta, MBA (2012) Pengaruh Membership Card dan Point Reward pada Perilaku Pembelian Konsumen Toko Serba Ada. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55006 |
| spellingShingle | ETD , Lintang Luni Kinanthi , Prof. Dr. Basu Swastha Dharmmesta, MBA Pengaruh Membership Card dan Point Reward pada Perilaku Pembelian Konsumen Toko Serba Ada |
| title | Pengaruh Membership Card dan Point Reward pada Perilaku Pembelian Konsumen Toko Serba Ada |
| title_full | Pengaruh Membership Card dan Point Reward pada Perilaku Pembelian Konsumen Toko Serba Ada |
| title_fullStr | Pengaruh Membership Card dan Point Reward pada Perilaku Pembelian Konsumen Toko Serba Ada |
| title_full_unstemmed | Pengaruh Membership Card dan Point Reward pada Perilaku Pembelian Konsumen Toko Serba Ada |
| title_short | Pengaruh Membership Card dan Point Reward pada Perilaku Pembelian Konsumen Toko Serba Ada |
| title_sort | pengaruh membership card dan point reward pada perilaku pembelian konsumen toko serba ada |
| topic | ETD |
| work_keys_str_mv | AT lintanglunikinanthi pengaruhmembershipcarddanpointrewardpadaperilakupembeliankonsumentokoserbaada AT profdrbasuswasthadharmmestamba pengaruhmembershipcarddanpointrewardpadaperilakupembeliankonsumentokoserbaada |