| Summary: | PT Indofood, Tbk. perform restructuring by separating divisions Noodles and
Consumer Branded Products into a new company named PT Indofood Consumer
Branded Product, Limited. Indofood restructuring aims to achieve the
effectiveness of operational performance and increase the value of the company
Indofood. Internal conditions and external environment changes Indofood
encourage companies to do restructuring.
This study analyzed the factors internal and external environments that affect
Indofood to perform the company's restructuring. Analysis of Indofood's
restructuring strategy consists of four stages: analysis of Indofood's performance
prior to restructuring, performance analysis Indofood after the restructuring, the
analysis of wealth effects and shareholder value growth and building long-term
corporate performance analysis. Indofood's performance before restructuring
costs but not yet showing efficiency is able to produce high operational net profit
compared with the performance of food and beverages industry.
Restructuring Indofood has succeeded in increasing the value of the company are
very high. Increasing the value of the company did not provide the wealth for
shareholders and not worth the company's growth in the long run. Indofood
require new strategies to continue to increase its sales to be comparable to the
increase in firm value. The marketing strategy should be updated to intensify the
increase in sales at the functional level, supported by procurement, human
resources and good IT infrastructure.
|
|---|