HUBUNGAN ANTARA CITRA MEREK, USIA, DAN JUMLAH PENGHASILAN DENGAN PREFERENSI PEMBELIAN PADA KONSUMEN MOBIL JENIS SUV KELAS ATAS
Cars not only as a tertiary requirement, but also a complex product purchase decisions, because the risky, expensive, and shows the status of the wearer. Marketers or car manufacturers have to learn about the reasons why consumers prefer one and buy a good or service, rather than other goods or serv...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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