ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI KARITA MUSLIM SQUARE YOGYAKARTA
Syari�ah marketing is a business discipline strategies that directs to the process of supply, demand and value alteration from an initiator to its stakeholders based on Islamic principles. And also about customer�s satisfaction which is a basic concept of marketing and success factor for organiz...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| _version_ | 1826045480196374528 |
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| author | , RICHA ANGKITA MULYAWISDAWATI , Dr. John Suprihanto M.IM |
| author_facet | , RICHA ANGKITA MULYAWISDAWATI , Dr. John Suprihanto M.IM |
| author_sort | , RICHA ANGKITA MULYAWISDAWATI |
| collection | UGM |
| description | Syari�ah marketing is a business discipline strategies that directs to the
process of supply, demand and value alteration from an initiator to its
stakeholders based on Islamic principles. And also about customer�s satisfaction
which is a basic concept of marketing and success factor for organization in
business as well. It could be viewed from the fact that there are many companies
emphasize the importance of giving their customers high level of satisfaction.
Most companies measure the satisfaction of their customer and hope the customer
will loyal in choosing the company�s product or service, if the customer
satisfaction is high. So that it would cause the customer�s loyalty to the company.
This research is attempted to measure the influence of marketing mix
which are consist of four aspects product, price, location or distribution and
promotion to the customer�s satisfaction, then their accordance to Islamic
Principles and to measure the influence of customer�s satisfaction to customer�s
loyalty in Karita Muslim Square Yogyakarta.
This research is an analytic descriptive research in quantitative and
qualitative uses the method of distributing questionnaire in order to gain primary
data by non probability sampling technique for 100 respondents of the customer
of Karita Muslim Square Yogyakarta
The result of this research shows that product and price significantly
influence to the customer�s satisfaction. But location or distribution gives the
negative influence and doesn�t significantly toward the customer�s by the
standardized coefficient value -0.26, while promotion gives the positive influence
but doesn�t significantly toward customer�s satisfaction by the significant value
0.467 > α (0.05). Price is the strongest aspect which gives the influence to
customer�s satisfaction by the significance value 0,000. Meanwhile, from simple
regression it was proven that customer satisfaction positively influence loyalty
intentions. Those four marketing mix which were offered by Karita Muslim
Square have been according to Islamic Principles as have appropriated by AlQur
�an and Hadits teachings. |
| first_indexed | 2024-03-13T22:37:49Z |
| format | Thesis |
| id | oai:generic.eprints.org:99002 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:37:49Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:990022016-03-04T08:48:23Z https://repository.ugm.ac.id/99002/ ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI KARITA MUSLIM SQUARE YOGYAKARTA , RICHA ANGKITA MULYAWISDAWATI , Dr. John Suprihanto M.IM ETD Syari�ah marketing is a business discipline strategies that directs to the process of supply, demand and value alteration from an initiator to its stakeholders based on Islamic principles. And also about customer�s satisfaction which is a basic concept of marketing and success factor for organization in business as well. It could be viewed from the fact that there are many companies emphasize the importance of giving their customers high level of satisfaction. Most companies measure the satisfaction of their customer and hope the customer will loyal in choosing the company�s product or service, if the customer satisfaction is high. So that it would cause the customer�s loyalty to the company. This research is attempted to measure the influence of marketing mix which are consist of four aspects product, price, location or distribution and promotion to the customer�s satisfaction, then their accordance to Islamic Principles and to measure the influence of customer�s satisfaction to customer�s loyalty in Karita Muslim Square Yogyakarta. This research is an analytic descriptive research in quantitative and qualitative uses the method of distributing questionnaire in order to gain primary data by non probability sampling technique for 100 respondents of the customer of Karita Muslim Square Yogyakarta The result of this research shows that product and price significantly influence to the customer�s satisfaction. But location or distribution gives the negative influence and doesn�t significantly toward the customer�s by the standardized coefficient value -0.26, while promotion gives the positive influence but doesn�t significantly toward customer�s satisfaction by the significant value 0.467 > α (0.05). Price is the strongest aspect which gives the influence to customer�s satisfaction by the significance value 0,000. Meanwhile, from simple regression it was proven that customer satisfaction positively influence loyalty intentions. Those four marketing mix which were offered by Karita Muslim Square have been according to Islamic Principles as have appropriated by AlQur �an and Hadits teachings. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , RICHA ANGKITA MULYAWISDAWATI and , Dr. John Suprihanto M.IM (2012) ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI KARITA MUSLIM SQUARE YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55275 |
| spellingShingle | ETD , RICHA ANGKITA MULYAWISDAWATI , Dr. John Suprihanto M.IM ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI KARITA MUSLIM SQUARE YOGYAKARTA |
| title | ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI KARITA MUSLIM SQUARE YOGYAKARTA |
| title_full | ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI KARITA MUSLIM SQUARE YOGYAKARTA |
| title_fullStr | ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI KARITA MUSLIM SQUARE YOGYAKARTA |
| title_full_unstemmed | ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI KARITA MUSLIM SQUARE YOGYAKARTA |
| title_short | ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI KARITA MUSLIM SQUARE YOGYAKARTA |
| title_sort | analisis pengaruh bauran pemasaran terhadap kepuasan dan loyalitas pelanggan di karita muslim square yogyakarta |
| topic | ETD |
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