| Summary: | Advertising is important to convey the message of communication and therefore the
PT.Telkomsel using electronic media of television to promote or convey a message of its
products, especially the unlimited Blackberry package, based on observations of field
research conducted by the researchers, Telkomsel Blackberry unlimited package received
enough attention in the community. Researchers looked at this product has become a
phenomenon in masyaraka. Formulation of the problem in this study is: How does exposure
to advertising unlimited packages Telkomsel Blackberry Provider of consumer perception?.
In this study the samples taken are some consumers Provider Telkomsel Blackberry
Unlimited Pack in the District of Depok, Jakarta, Jakarta using Telkomsel Provider
Blackberry Unlimited Package. Data analysis methods used in this study is the Pearson
Correlation. The study was conducted to determine the effect of exposure to advertising
messages on blackberry telkomsel SCTV television on consumer perceptions. There are two
variables in this penelitin the dependent variable (exposure to the message) and the
independent variables (Consumer Perception) methods of analysis in this study are the stats.
Analysis techniques using the product moment. The results of this research suggest that
exposure to advertising has a positive influence on consumer perception Provider Telkomsel
Blackberry Unlimited Package in the District of Depok, Jakarta, Jakarta. Can be proved from
the results of Pearson Correlation. This can be interpreted, if exposure to advertising
increases, the consumer perception Provider Telkomsel Blackberry Unlimited Package in the
District of Depok, Jakarta, Jakarta will also be increased or the higher the exposure to
advertising, the more significant impact on consumer perceptions.
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