ANALISIS STRATEGI UNTUK MENINGKATKAN KEUNGGULAN BERSAING
In the property industry investment value property has been grew to positively. Opening opportunities for many business which is participate on it. PT Citra Kedaton is one of a real estate developer with had survived in Yogyakarta, for ten years implementing corporate strategy to compete with many c...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| _version_ | 1797032518550028288 |
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| author | , Civilia Yudhi Aryani , Nurul Indarti, Silvilokonom. Cand. Merc., Ph.D. |
| author_facet | , Civilia Yudhi Aryani , Nurul Indarti, Silvilokonom. Cand. Merc., Ph.D. |
| author_sort | , Civilia Yudhi Aryani |
| collection | UGM |
| description | In the property industry investment value property has been grew to positively. Opening
opportunities for many business which is participate on it. PT Citra Kedaton is one of a real
estate developer with had survived in Yogyakarta, for ten years implementing corporate strategy
to compete with many competitors in the property industry in Yogyakarta. The companies faced
particularly difficult the more domestic stiffer rules of the government and limitations of land in
Yogyakarta.
The position of the company is no longer determining the product, manufacturers are
forced to make products according to consumers. Thus, application of appropriate strategies
needed to survive and compete to improve the company's competitive advantage in the property
industry. On the other hand the whole strategy of activities of the company should be able to
improve production efficiency and overcome obstacles.
This research will analyzes, the company's strategy that is applied in dealing with the
problems already mentioned, also analyzes whether the strategies that applied can increase the
competitive advantages for the company. The analysis is done using some theories such as Five
Forces (Porter, 1998), SWOT, IE Matrix, SPACE Matrix, Product Market Matrix (Hax and
Majluf, 1991), and Value Disciplines (Treacy and Wiersema, 1993), in which all data analysis
results will be elabored with these theories. |
| first_indexed | 2024-03-13T22:39:37Z |
| format | Thesis |
| id | oai:generic.eprints.org:99591 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:39:37Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:995912016-03-04T08:46:00Z https://repository.ugm.ac.id/99591/ ANALISIS STRATEGI UNTUK MENINGKATKAN KEUNGGULAN BERSAING , Civilia Yudhi Aryani , Nurul Indarti, Silvilokonom. Cand. Merc., Ph.D. ETD In the property industry investment value property has been grew to positively. Opening opportunities for many business which is participate on it. PT Citra Kedaton is one of a real estate developer with had survived in Yogyakarta, for ten years implementing corporate strategy to compete with many competitors in the property industry in Yogyakarta. The companies faced particularly difficult the more domestic stiffer rules of the government and limitations of land in Yogyakarta. The position of the company is no longer determining the product, manufacturers are forced to make products according to consumers. Thus, application of appropriate strategies needed to survive and compete to improve the company's competitive advantage in the property industry. On the other hand the whole strategy of activities of the company should be able to improve production efficiency and overcome obstacles. This research will analyzes, the company's strategy that is applied in dealing with the problems already mentioned, also analyzes whether the strategies that applied can increase the competitive advantages for the company. The analysis is done using some theories such as Five Forces (Porter, 1998), SWOT, IE Matrix, SPACE Matrix, Product Market Matrix (Hax and Majluf, 1991), and Value Disciplines (Treacy and Wiersema, 1993), in which all data analysis results will be elabored with these theories. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Civilia Yudhi Aryani and , Nurul Indarti, Silvilokonom. Cand. Merc., Ph.D. (2012) ANALISIS STRATEGI UNTUK MENINGKATKAN KEUNGGULAN BERSAING. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55763 |
| spellingShingle | ETD , Civilia Yudhi Aryani , Nurul Indarti, Silvilokonom. Cand. Merc., Ph.D. ANALISIS STRATEGI UNTUK MENINGKATKAN KEUNGGULAN BERSAING |
| title | ANALISIS STRATEGI UNTUK MENINGKATKAN KEUNGGULAN BERSAING |
| title_full | ANALISIS STRATEGI UNTUK MENINGKATKAN KEUNGGULAN BERSAING |
| title_fullStr | ANALISIS STRATEGI UNTUK MENINGKATKAN KEUNGGULAN BERSAING |
| title_full_unstemmed | ANALISIS STRATEGI UNTUK MENINGKATKAN KEUNGGULAN BERSAING |
| title_short | ANALISIS STRATEGI UNTUK MENINGKATKAN KEUNGGULAN BERSAING |
| title_sort | analisis strategi untuk meningkatkan keunggulan bersaing |
| topic | ETD |
| work_keys_str_mv | AT civiliayudhiaryani analisisstrategiuntukmeningkatkankeunggulanbersaing AT nurulindartisilvilokonomcandmercphd analisisstrategiuntukmeningkatkankeunggulanbersaing |