ANALISIS STRATEGI INTERNATIONAL BUSSINESS UNIT PERTAMINA DALAM RANGKA MENJADI PERUSAHAAN MINYAK KELAS DUNIA
This research aims to analyze the strategy of PT Pertamina in applying or implementing the international business unit to increase firm value and as an alternative to the strategy and long-term business plan of PT Pertamina) in the face of competitive rivalry in the oil and gas industry. This resear...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| Summary: | This research aims to analyze the strategy of PT Pertamina in applying or
implementing the international business unit to increase firm value and as an
alternative to the strategy and long-term business plan of PT Pertamina) in the
face of competitive rivalry in the oil and gas industry.
This research is a qualitative descriptive study using SWOT analysis and
identification of Key Success Factor (KSF). The data used is the internal data (in
the form of financial statements, brochures, lieflet, historical data and long-term
plan PT Pertamina) and external data (primary data and secondary data). The
data obtained from interviews and documentation.
This research analyzes the results of the implementation strategy of PT Pertamina
to establish international business unit strategy formulation through Special
Purpose Vehicle (SPV) to create a competitive advantage and expand its business.
The international expansion unit PT Pertamina needed Businees a financially
stable peers / finance and experience in international oil and gas industry. |
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