| Summary: | The purpose of this study is to evaluate the first year business strategy of PT.X
Clinical Laboratory. This research presents the need of using a business strategy
for reaching competitive advantage and thus creating value in firm. To keep
flexibility to respond to environmental development there is necessary to check
continuously the correctness of approved business strategy.
This study using descriptive method with data resources obtained through some
interviews, discussions, and historical data from internal resources. Several tools
of testing the correctness of business strategy performance are presented in the
content of this article. Despite the problems involved in its use, SWOT (strengthsweaknessesopportunities-
threats) analysis remains a major strategic tool for
listing the strengths and weaknesses of an organisation, for recording the major
strengths and translating them into value. The focused SWOT methodology distils
the strengths and weaknesses into core competences and core problems, by using
the core-competence tree and the current-reality tree. The core competences and
core problems are then linked into a plan of action aimed at preserving and
leveraging the organisation�s core competences, while defending against
exposure to core problems. This paper briefly shows the external and internal
analysis method and explains how it has been applied as a strategic management
tools at PT.X Clinical Laboratory.
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