EVALUASI STRATEGI PT X UNTUK MEMBANGUN KEUNGGULAN BERSAING DALAM INDUSTRI LABORATORIUM KLINIK DI BEKASI

The purpose of this study is to evaluate the first year business strategy of PT.X Clinical Laboratory. This research presents the need of using a business strategy for reaching competitive advantage and thus creating value in firm. To keep flexibility to respond to environmental development there is...

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Main Authors: , Gibran Aditiara Wibawa, , Dr. Wakhid Slamet Ciptono, MBA., MPM., Ph.D.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
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author , Gibran Aditiara Wibawa
, Dr. Wakhid Slamet Ciptono, MBA., MPM., Ph.D.
author_facet , Gibran Aditiara Wibawa
, Dr. Wakhid Slamet Ciptono, MBA., MPM., Ph.D.
author_sort , Gibran Aditiara Wibawa
collection UGM
description The purpose of this study is to evaluate the first year business strategy of PT.X Clinical Laboratory. This research presents the need of using a business strategy for reaching competitive advantage and thus creating value in firm. To keep flexibility to respond to environmental development there is necessary to check continuously the correctness of approved business strategy. This study using descriptive method with data resources obtained through some interviews, discussions, and historical data from internal resources. Several tools of testing the correctness of business strategy performance are presented in the content of this article. Despite the problems involved in its use, SWOT (strengthsweaknessesopportunities- threats) analysis remains a major strategic tool for listing the strengths and weaknesses of an organisation, for recording the major strengths and translating them into value. The focused SWOT methodology distils the strengths and weaknesses into core competences and core problems, by using the core-competence tree and the current-reality tree. The core competences and core problems are then linked into a plan of action aimed at preserving and leveraging the organisation�s core competences, while defending against exposure to core problems. This paper briefly shows the external and internal analysis method and explains how it has been applied as a strategic management tools at PT.X Clinical Laboratory.
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spelling oai:generic.eprints.org:996572016-03-04T08:46:47Z https://repository.ugm.ac.id/99657/ EVALUASI STRATEGI PT X UNTUK MEMBANGUN KEUNGGULAN BERSAING DALAM INDUSTRI LABORATORIUM KLINIK DI BEKASI , Gibran Aditiara Wibawa , Dr. Wakhid Slamet Ciptono, MBA., MPM., Ph.D. ETD The purpose of this study is to evaluate the first year business strategy of PT.X Clinical Laboratory. This research presents the need of using a business strategy for reaching competitive advantage and thus creating value in firm. To keep flexibility to respond to environmental development there is necessary to check continuously the correctness of approved business strategy. This study using descriptive method with data resources obtained through some interviews, discussions, and historical data from internal resources. Several tools of testing the correctness of business strategy performance are presented in the content of this article. Despite the problems involved in its use, SWOT (strengthsweaknessesopportunities- threats) analysis remains a major strategic tool for listing the strengths and weaknesses of an organisation, for recording the major strengths and translating them into value. The focused SWOT methodology distils the strengths and weaknesses into core competences and core problems, by using the core-competence tree and the current-reality tree. The core competences and core problems are then linked into a plan of action aimed at preserving and leveraging the organisation�s core competences, while defending against exposure to core problems. This paper briefly shows the external and internal analysis method and explains how it has been applied as a strategic management tools at PT.X Clinical Laboratory. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Gibran Aditiara Wibawa and , Dr. Wakhid Slamet Ciptono, MBA., MPM., Ph.D. (2012) EVALUASI STRATEGI PT X UNTUK MEMBANGUN KEUNGGULAN BERSAING DALAM INDUSTRI LABORATORIUM KLINIK DI BEKASI. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55802
spellingShingle ETD
, Gibran Aditiara Wibawa
, Dr. Wakhid Slamet Ciptono, MBA., MPM., Ph.D.
EVALUASI STRATEGI PT X UNTUK MEMBANGUN KEUNGGULAN BERSAING DALAM INDUSTRI LABORATORIUM KLINIK DI BEKASI
title EVALUASI STRATEGI PT X UNTUK MEMBANGUN KEUNGGULAN BERSAING DALAM INDUSTRI LABORATORIUM KLINIK DI BEKASI
title_full EVALUASI STRATEGI PT X UNTUK MEMBANGUN KEUNGGULAN BERSAING DALAM INDUSTRI LABORATORIUM KLINIK DI BEKASI
title_fullStr EVALUASI STRATEGI PT X UNTUK MEMBANGUN KEUNGGULAN BERSAING DALAM INDUSTRI LABORATORIUM KLINIK DI BEKASI
title_full_unstemmed EVALUASI STRATEGI PT X UNTUK MEMBANGUN KEUNGGULAN BERSAING DALAM INDUSTRI LABORATORIUM KLINIK DI BEKASI
title_short EVALUASI STRATEGI PT X UNTUK MEMBANGUN KEUNGGULAN BERSAING DALAM INDUSTRI LABORATORIUM KLINIK DI BEKASI
title_sort evaluasi strategi pt x untuk membangun keunggulan bersaing dalam industri laboratorium klinik di bekasi
topic ETD
work_keys_str_mv AT gibranaditiarawibawa evaluasistrategiptxuntukmembangunkeunggulanbersaingdalamindustrilaboratoriumklinikdibekasi
AT drwakhidslametciptonombampmphd evaluasistrategiptxuntukmembangunkeunggulanbersaingdalamindustrilaboratoriumklinikdibekasi