UPAYA UNTUK MEMPERTAHANKAN DAN MENINGKATKAN LOYALITAS PELANGGAN PT ECOLAB INDONESIA DIVISI MAKANAN DAN MINUMAN DI JAWA TIMUR
Customer Relationship Management (CRM) has become an important part of company�s business strategy in order to retain company-customer relationship by focus on customer needs and satisfaction. This customer-centric approach is an proactive form of service that has a purpose to increase customer lo...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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