| Summary: | Nowadays. Indonesia�s telecommunication industry is in maturity condition.
In fact, there are difficulties in its member to grap revenue growth despite the
increment of its subscriber. The advance of internet technology or Mobile Data
Service (MDS) already gives an opportunity to telecommunication companies to
increase their revenue. The question is whether XL Axiata able to exploit the
advantages of this condition with their current strategy?
The main purpose of this research is to evaluate the current strategy of XL
Axiata, to analize the internal environment of the company and external environment
of Indonesia�s telecommunication industry, so we can get conclusion whether the
company�s strategy is still adequate to implemented in Mobile Data Service (MDS)
era and give us alternative strategy to improve the company�s competitive ability in
Indonesia telecommunication industry.
To evaluate how well is the company�s present strategy working, indicator
such as sales increment, subscriber growth compared with their rival, until how good
is the company�s brand image is used. The internal strength and weakness analysis is
used to capturing best opportunity and defends against the threat, so the company can
crafting good strategy that capitalizes on company�s resources. The External analysis
such as economic dominant feature, Porter five forces of competition, driving forces
analysis, Key Success Factor analysis and Strategic Group Map, is used to maximize
company�s opportunity, minimize company�s threat and increase the opportunity to
win the competition in industry.
|
|---|