ANALISIS STRATEGI BERSAING DALAM BISNIS FIXED WIRELESS Studi pada DivisiTelkom Fleksi, PT. Telekomunikasi Indonesia, Tbk
Competition is a must. TELKOM as a state-owned enterprise at the beginning was the sole organizer of the agency responsible for coordinating the domestic telecommunications services. But as global demand since the government enforce the law No.36/1999, the national policy in the telecommunications s...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: |
| _version_ | 1797032555684298752 |
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| author | , Moch. Wasiul Hamil, ST , Prof. Dr. Djoko Susanto, MSA. Ak. |
| author_facet | , Moch. Wasiul Hamil, ST , Prof. Dr. Djoko Susanto, MSA. Ak. |
| author_sort | , Moch. Wasiul Hamil, ST |
| collection | UGM |
| description | Competition is a must. TELKOM as a state-owned enterprise at the
beginning was the sole organizer of the agency responsible for coordinating the
domestic telecommunications services. But as global demand since the
government enforce the law No.36/1999, the national policy in the
telecommunications sector has changed, from the monopoly system to
liberalization efforts. Various alternative strategies have been prepared and
executed by TELKOM to face competition and cope with declining revenue
trends. One strategy that is implemented in early 2003 in the business of wireless
phones fixed wireless access (FWA) and launched the product with the brand
"Flexi" who managed the Division of Telkom Flexi (DTF). Businesses are
expected to be the engine of new revenue in the face of this competition was able
to maintain positive earnings trend over the past six years only to then again
decrease. Intense competition and changing business constellations inevitably be
the cause of the business will not live long without the effort of developing a
business strategy that is always adaptable and competitive in the industry.
Writing the final work of this thesis aims to analyze and review of
competitive strategy in business DTF in order to compete effectively in the FWA
industry with a few things:
1. Analyzing the business environment in terms of external and internal, as well as
the competitive forces in the industry.
2. Do matching of the alternative strategy, as well as an analysis of alternative
business strategies to compete in accordance with environmental conditions.
3. Provide recommendations for effective strategies to manage the business in
order to compete in the FWA wireless industry's mobile phone.
This type of descriptive research is qualitative, drawing on case studies on the
DTF object. -Competitive strategy analysis tools that are used include: EFE and
IFE, Porter's Five Forces Model, IE Matrix, Grand Strategy Matrix, SWOT, and
QSPM (Quantitative Strategic Planning Matrix).
The results of the analysis and assessment in this study showed that the
FWA business due to regulatory, technological, and business competition with
cellular operator products have very heavy pressure, and in less favorable
conditions. Mastery of a relatively large market share and high customer growth is
less able to make DTF continued to grow, but to do sharpening as well as changes
in business strategy, as will be described in this thesis. |
| first_indexed | 2024-03-13T22:39:55Z |
| format | Thesis |
| id | oai:generic.eprints.org:99689 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:39:55Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:996892016-03-04T08:47:48Z https://repository.ugm.ac.id/99689/ ANALISIS STRATEGI BERSAING DALAM BISNIS FIXED WIRELESS Studi pada DivisiTelkom Fleksi, PT. Telekomunikasi Indonesia, Tbk , Moch. Wasiul Hamil, ST , Prof. Dr. Djoko Susanto, MSA. Ak. ETD Competition is a must. TELKOM as a state-owned enterprise at the beginning was the sole organizer of the agency responsible for coordinating the domestic telecommunications services. But as global demand since the government enforce the law No.36/1999, the national policy in the telecommunications sector has changed, from the monopoly system to liberalization efforts. Various alternative strategies have been prepared and executed by TELKOM to face competition and cope with declining revenue trends. One strategy that is implemented in early 2003 in the business of wireless phones fixed wireless access (FWA) and launched the product with the brand "Flexi" who managed the Division of Telkom Flexi (DTF). Businesses are expected to be the engine of new revenue in the face of this competition was able to maintain positive earnings trend over the past six years only to then again decrease. Intense competition and changing business constellations inevitably be the cause of the business will not live long without the effort of developing a business strategy that is always adaptable and competitive in the industry. Writing the final work of this thesis aims to analyze and review of competitive strategy in business DTF in order to compete effectively in the FWA industry with a few things: 1. Analyzing the business environment in terms of external and internal, as well as the competitive forces in the industry. 2. Do matching of the alternative strategy, as well as an analysis of alternative business strategies to compete in accordance with environmental conditions. 3. Provide recommendations for effective strategies to manage the business in order to compete in the FWA wireless industry's mobile phone. This type of descriptive research is qualitative, drawing on case studies on the DTF object. -Competitive strategy analysis tools that are used include: EFE and IFE, Porter's Five Forces Model, IE Matrix, Grand Strategy Matrix, SWOT, and QSPM (Quantitative Strategic Planning Matrix). The results of the analysis and assessment in this study showed that the FWA business due to regulatory, technological, and business competition with cellular operator products have very heavy pressure, and in less favorable conditions. Mastery of a relatively large market share and high customer growth is less able to make DTF continued to grow, but to do sharpening as well as changes in business strategy, as will be described in this thesis. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Moch. Wasiul Hamil, ST and , Prof. Dr. Djoko Susanto, MSA. Ak. (2012) ANALISIS STRATEGI BERSAING DALAM BISNIS FIXED WIRELESS Studi pada DivisiTelkom Fleksi, PT. Telekomunikasi Indonesia, Tbk. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55876 |
| spellingShingle | ETD , Moch. Wasiul Hamil, ST , Prof. Dr. Djoko Susanto, MSA. Ak. ANALISIS STRATEGI BERSAING DALAM BISNIS FIXED WIRELESS Studi pada DivisiTelkom Fleksi, PT. Telekomunikasi Indonesia, Tbk |
| title | ANALISIS STRATEGI BERSAING DALAM BISNIS FIXED WIRELESS Studi pada DivisiTelkom Fleksi, PT. Telekomunikasi Indonesia, Tbk |
| title_full | ANALISIS STRATEGI BERSAING DALAM BISNIS FIXED WIRELESS Studi pada DivisiTelkom Fleksi, PT. Telekomunikasi Indonesia, Tbk |
| title_fullStr | ANALISIS STRATEGI BERSAING DALAM BISNIS FIXED WIRELESS Studi pada DivisiTelkom Fleksi, PT. Telekomunikasi Indonesia, Tbk |
| title_full_unstemmed | ANALISIS STRATEGI BERSAING DALAM BISNIS FIXED WIRELESS Studi pada DivisiTelkom Fleksi, PT. Telekomunikasi Indonesia, Tbk |
| title_short | ANALISIS STRATEGI BERSAING DALAM BISNIS FIXED WIRELESS Studi pada DivisiTelkom Fleksi, PT. Telekomunikasi Indonesia, Tbk |
| title_sort | analisis strategi bersaing dalam bisnis fixed wireless studi pada divisitelkom fleksi pt telekomunikasi indonesia tbk |
| topic | ETD |
| work_keys_str_mv | AT mochwasiulhamilst analisisstrategibersaingdalambisnisfixedwirelessstudipadadivisitelkomfleksipttelekomunikasiindonesiatbk AT profdrdjokosusantomsaak analisisstrategibersaingdalambisnisfixedwirelessstudipadadivisitelkomfleksipttelekomunikasiindonesiatbk |