MENCIPTAKAN LAYANAN CLOUD COMPUTING DENGAN MENGGUNAKAN STRATEGI BLUE OCEAN Studi Kasus di PT Indosat
The purpose of this research is to create a service or product in the Cloud Computing industry using the action framework and the formulation principles of Blue Ocean Strategy. Cases that will be adopted in this research is the Cloud Computing service in PT Indosat Tbk. The research produce a recomm...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| Summary: | The purpose of this research is to create a service or product in the Cloud
Computing industry using the action framework and the formulation principles of
Blue Ocean Strategy. Cases that will be adopted in this research is the Cloud
Computing service in PT Indosat Tbk.
The research produce a recommendation that the service and product is
Mobile Application in Cloud Computing. The service and product form a new
market that could make Cloud Computing industry becomes larger with the target
users who had been accustomed to using handheld devices. The research
hopefully can make PT Indosat Tbk move away from the Red Ocean competition
and may create Cloud Computing industry competition back to being irrelevant. |
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